How Much is the Dragonfly Sculpture, Part 2

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I started talking about pricing and the cost of art in a previous post.  Pricing your art is tricky.  There’s the “market” view of things, essentially how much can you sell your pieces for based on the demand and price sensitivity of your customers.

If I priced my latest dragonfly sculpture at $300, I wouldn’t be able to make them fast enough.  If I priced them at $2300 … don’t know that I would sell too many, at least at this stage in my art career.  Reality is somewhere in the middle (in case you’re interested).

Then there are the psychological issues (“Nah, I don’t have any of those!”), my version of which goes something like this:

If you are really putting it out there, if what you make and call “(your) art” is authentic and comes from the heart, your art is an extension of you.  People aren’t just buying a ‘thing’, something made of atoms: they are buying (into) the artist as well.  This is why letting people know who you are is an important piece of marketing (and why you do things like, you know, blogs).

One of the challenges, and there are many, that artists confront in pricing their work is that you are indirectly tying your own self-esteem, self-image … self-whatever … into that pricing equation.  If you are not confident, talk yourself down with all this “I’m not worthy” chatter, you’re going to underprice your work.

My two cents anyway.  For what it’s worth 😉

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